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Helena Sandberg has over 25 years of experience in the field of branding, marketing, UI/UX design, and advertising. Helena began their career in 1994 as a Senior AD and Lead UI/UX Designer at EF EDUCATION. In 2000, they moved to Iconmedialab Computer Consultants as a Senior AD and UI/UX Designer. Two years later, they joined Ur&Penn as Senior Brand Manager. In 2012, they began working as a Consultant in Branding, Marketing, UI/UX Design at Sandberg Design & Kommunikation AB. Most recently, they have been the Head of Marketing and Design Lead at Inovia AI since 2018.

Helena Sandberg obtained their Master's Degree in Visual Communication from Konstfack in 1994. In 1993, they participated in an exchange program at Parsons Paris - The New School, also in Visual Communication. In 2016, they attended Inuse Academy for Design for Behavioural Change and Customer Journey Mapping. Helena also attended the Innovation Hub for Design Thinking. In 2017, they attended Berghs School of Communication for UX Product Development.