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Markus Linder is an entrepreneur with over 15 years of experience in the industry. In 2005, they founded and served as CEO of SMARTASSISTANT (Smart Information Systems). In 2018, they founded zoovu (formerly SMARTASSISTANT) and served as a Board Member. Theirrole was to develop AI technology for Digital Sales Assistants for brands, retailers, telcos, and service providers. In 2020, they founded inoqo, a platform that connects eco-conscious consumers with green brands. Lastly, in 2022, they founded Triple Impact Ventures, an investment firm that focuses on early-stage start-ups tackling climate change, loss of biodiversity, and pollution.

Markus Linder attended WU (Vienna University of Economics and Business) from 2002 to 2008, studying International Business Administration. Markus also studied International Business at Universidad Gabriela Mistral from 2004 to 2005, and at KU Leuven in 2004.