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Dr. Lana Mbaideen is a highly experienced individual with a background in creativity, innovation, and excellence assessment. Currently serving as the Chief Executive Officer at Rethinkers, Lana also holds positions as an Innovation Accredited Assessor at Innovation 360 Group AB and an International Consultant at the United Nations ESCWA. With a Ph.D. in creativity and giftedness, Lana is known for their expertise in innovation, entrepreneurship, and training in ideation and innovation maps in business. Dr. Lana is also involved in education and institutional excellence assessments.