Roland Hassink is an experienced sales professional with a strong background in the hatchery and egg processing industries. Currently serving as Area Sales Manager at Innovatec Hatchery Automation since September 2021, Roland specializes in innovative solutions that enhance hatchery efficiency and quality. Prior to this role, Roland held the position of Area Sales Manager at Moba Group from April 2015 to August 2021, where responsibilities included overseeing equipment for grading, packing, and processing in the egg industry. Roland's extensive career began at SANOVO TECHNOLOGY GROUP, where between April 1995 and March 2015, a variety of roles in service, product management, and sales were undertaken, contributing to a solid foundation in the sector.