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Lars Wasvick is an experienced marketing professional currently serving as a Marketing Coordinator at InnoServ Solutions since December 2023. Previously, Lars held the position of Marketing Automation Manager at Symbiont Group, where responsibilities included building marketing automation processes and executing lead generation campaigns. A strong background in marketing leadership is evident from roles such as Marketing Director at Regal Holdings, where Lars oversaw rebranding efforts, and Marketing Manager at The Alexander Group, focusing on media advertising sales. Lars's expertise extends to content marketing, demand generation, and event management from tenure at Aon Hewitt and Morningstar, the latter involving the execution of large-scale marketing plans and achieving significant attendance and revenue growth. Lars's career began in customer service and project management with UMB Fund Services and Comm-Works, Inc. Educational qualifications include a Master of Business Administration and a Bachelor of Arts in Advertising and Marketing from Marquette University.