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Marie-France Dansereau has a strong background in market research and brand management. Marie-France started their career at Bell Canada as a Market Research Manager in 2005. Marie-France then worked at Saine Marketing as a Market Research Consultant from 2005 to 2008. Following that, they joined PSL Research as a Senior Research Manager from 2008 to 2011. Marie-France then moved on to Ipsos Descarie, where they served as a Senior Research Manager from 2011 to 2012. At Pendopharm, a division of Pharmascience Inc., Marie-France held two roles: Brand Manager from 2014 to 2016 and Senior Business Intelligence Analyst from 2012 to 2014. Currently, they are the Director of Market Research at Innomar Strategies, a position they have held since 2016.

Marie-France Dansereau completed a Bachelor's degree in Marketing at HEC Montréal from 1998 to 2001. Marie-France then pursued a Graduate degree in Management at Concordia University from 2001 to 2003.