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Ricardo Ferrero is an accomplished business executive with extensive experience in sales, marketing, and strategic development across various industries. Currently serving as Chief Business Officer at INNOCV Solutions, responsibilities include overseeing global sales, marketing, and customer success. As a visiting professor at Escuela de Organización Industrial, Ricardo imparts knowledge on customer strategy and business administration. Collaborating with Cre100do.es, Ricardo supports companies in their growth journeys. Previous roles include senior leadership positions at prestigious firms such as Cognodata, Baker Hughes, and Motorola Solutions. In addition to a robust career, Ricardo is pursuing a PhD in Economics and Business Administration at Universidad Autónoma de Madrid, complementing an impressive educational background that includes advanced programs from MIT, INSEAD, and George Washington University.