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Alba Calatayud is an accomplished marketing professional with significant experience in brand management and advertising. Currently serving as the Senior Brand Manager for Iberia at Innocent Drinks since June 2018, Alba spearheaded the launch of the brand in Spain and Portugal, utilizing data insights to inform strategic decisions. Prior roles include Advertising Festivals Manager at Mindshare, where Alba oversaw the preparation and execution of submissions for advertising awards, and served as Executive Innovation and Content, developing innovative advertising strategies for high-profile clients. Alba's earlier experience includes community management for journalist Emilio Calatayud at IDEAL newspaper and various internships in event management and communications. Alba holds multiple degrees, including a Bachelor's in Advertising and PR and a Master's in Communication and Fashion Management from Universidad Villanueva, alongside specialized training in media and fashion promotion.