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Kinga Potrzebowski is a seasoned marketing professional with extensive experience in social media and content strategy. Currently serving as a Senior Social and Content Strategist at INNOCEAN Worldwide Canada since May 2017, Kinga has led the development of social and influencer strategies for major brands such as Hyundai Canada and Genesis Canada, notably launching Hyundai Canada's TikTok account in 2022. Previous roles include Senior Community Manager and Community Manager at INNOCEAN, as well as Account Supervisor positions at J. Walter Thompson and FUSE Marketing Group. Kinga has also contributed as a judge in various advertising competitions and holds a Bachelor of Arts from the University of Toronto and a post-graduate degree in Marketing Management from Humber College.