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Funda Calapover Whitaker, MSMR, CCXP has a strong background in strategic insights and research, with extensive experience in the field dating back to the late 1990s. Funda currently holds the position of VP, Strategic Insights at InMoment, where they lead a team focused on driving business impact through experience insights and analytics. Prior to this, Funda worked at MaritzCX for over 19 years, where they held the title of Sr. Director, Strategic Research Services overseeing a team of researchers. With a Master's degree in Marketing Research from The University of Texas at Arlington, Funda has a solid educational foundation supporting their career in the research industry.