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Aileen G. is a Senior Data Insights Analyst at InMarket, with previous experience as an Analyst at TBWA\Chiat\Day and a Jr. Data Scientist at Zimmerman Advertising. They have a strong background in using SQL and R for data analysis, building regression models, and understanding consumer behavior in the marketing landscape. Aileen also has experience in game marketing and brand awareness development. They hold a Master's degree in Economics and are currently pursuing a Master's in Luxury and Brand Management.