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Michelle Higginson is an accomplished operator and marketing professional, with more than a decade of diverse experience that spans tech and healthcare sectors. She spent her early career contributing to exponential growth in fast-paced startup environments, and was instrumental in launching the content marketing and customer advisory board practices for LogMeIn, one of the world’s top 10 SaaS companies. Michelle then led marketing and communications for the Heart Center and Pediatric Transplant Center at Boston Children’s Hospital, where she directed multiple award-winning campaigns, pilots and initiatives, from concept through execution. She returned to the startup space as Director of Marketing at HBS-founded Avant-garde Health before co-founding Inlightened. Michelle holds a BS in Marketing from Bentley University, with a double major in Media Arts & Society. She also earned her MBA from Bentley’s McCallum Graduate School of Business.