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Samantha O'Connor is an accomplished professional with extensive experience in the entertainment industry. Currently serving as a Talent Buyer and Marketing Manager at INK Entertainment Group since September 2019, O'Connor plays a key role in RAPSEASON, Canada's premier hip-hop and R&B concert promotion platform. Previously, O'Connor worked as a National Entertainment Columnist at Postmedia Network Inc. from September 2013 to April 2020, and held A&R/Marketing positions at XL Recordings from September 2017 to April 2019, as well as Deputy Editor at The 405 from June 2015 to January 2018. O'Connor earned a Bachelor of Applied Arts in Journalism from the University of Guelph-Humber between 2007 and 2012.