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Serdar Vural is an accomplished professional with extensive experience in client management and media strategy. Currently serving as Client Lead Director at Mindshare since May 2012, Serdar oversees major accounts including YataÅŸ, Ä°ddaa, and Roche, among others. Prior to this role, Serdar held the position of Senior Account Planning Executive at OMD Media Direction from April 2007 to April 2012, focusing on media strategies for clients such as Finansbank and Nissan. Serdar's early career included a role as Junior Product Manager at Ziylan Group, managing various footwear brands. Academically, Serdar holds an Executive MBA from Istanbul Kultur University and a degree in Business Administration from Istanbul University.