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Machiel Verkuyl is an experienced professional in strategic consulting with an emphasis on online engagement, activation, and branding. Currently serving as the Head of Strategy and Creative Strategy Director at Initiative since September 2012, Machiel has previously held roles such as Connection Planner and Strategy Director at JWT Amsterdam, Digital Strategist at TMP Worldwide Amsterdam, and Strategy Director at .bone. Early career experiences include positions as Marketing Intelligence Officer at Tiscali and Online Marketeer at World Online, beginning with various customer service functions. Machiel holds an HBO degree in Economics from HU University of Applied Sciences Utrecht, completed in February 2002.