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JC (Jonathan) Williams is an experienced strategist in multicultural marketing, currently serving as Multicultural Strategy Director at Initiative. Prior to this role, Williams held various positions at Horizon Media, including Director of Multicultural & CBS Business Solutions and Associate Director in both Multicultural Brand Strategy and CBS Business Solutions. Williams also worked at NBCUniversal Media, LLC as Senior Manager of Primetime Program Research for CNBC, and at Viacom, where positions included Manager and Senior Analyst of MTV Strategic Insights & Research. Earlier experience includes the role of Research Analyst for Bravo & Oxygen Media at NBCUniversal, Inc.