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Jodi is a strategic, versatile marketing professional with a proven ability to help start-up medical device companies build brand identity, grow market awareness, and launch new products. She has successfully led upstream and downstream marketing initiatives for start-ups in the electrophysiology and cardiology space including a corporate rebranding initiative in preparation for an EU commercial release. In addition, she has developed commercialization strategies for global product launches and built international KOL networks to support physician education and voice-of-customer initiatives. Recently, she has overseen product and commercial strategy development of remote patient monitoring solutions in the respiratory care market. Jodi has a BA in English and Communications from Iowa State University.