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María José Rivelles Ramírez is an experienced professional in data and analytics with a strong background in marketing performance management. Currently serving as Head of Data and Analytics at In Digital since November 2020 and at Ingage Marketing since August 2023, María José has held various roles focused on data-driven decision-making. Previous positions include Marketing Science Analyst at OMD EMEA/Media Arts Lab for Apple and multiple roles at OMD EMEA, including Paid Search Executive and Paid Social Planner. María José holds an MSc in Business Analytics from Imperial College Business School and a Bachelor of Engineering in Industrial and Systems Engineering from Tecnológico de Monterrey, alongside various certifications in business strategy from esteemed institutions.