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Simone De Ridder has extensive experience in digital marketing and management, currently serving as Manager Digital Marketing Personalization (Chapter Lead) at ING since February 2017, where responsibilities include developing and implementing personalization capabilities. Prior to this, Simone held positions such as Manager Digital Marketing at ING, Manager Ecommerce at Bakker.com, and Online Marketing Manager at Auto Trader. Early career roles included Segment Marketing Manager at Trader.com and Product Marketing Manager at VNU Media, along with experience as a Junior Account Executive at EURO RSCG. Educational qualifications include a Master’s Degree in Economics from the University of Amsterdam and a Bachelor’s Degree in Marketing Management from Inholland University of Applied Sciences.