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Joanne Koenig serves as the Social Media Program Lead for Digital Marketing Programs at RBC Wealth Management since July 2012, focusing on enhancing client and prospect experiences through effective social media strategies. Previous roles include Specialist in Online Solutions at RBC Wealth Management and Marketing Communications Specialist at SharePoint Credit Union, where Joanne significantly reduced marketing costs while increasing brand awareness. Additional experience includes managing marketing events at Definity Health, developing marketing plans for Unicom Management, and holding various positions in recruitment and office management roles earlier in the career. Joanne holds a Bachelor of Arts degree in Marketing Communications and English from Concordia University-St. Paul.