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Roxana Bogdan currently serves as the Global Lead Customer Insights at ING, focusing on data-driven strategic decisions and customer analytics across 10 Retail markets. Previously, Roxana held multiple roles at ING, including Global CoE Lead for Digital & Customer Interactions and Global Digital Transformation Manager, where responsibilities included establishing a global digital strategy and orchestrating digital transformation initiatives. Prior experience includes Senior Digital & CRM Manager at VodafoneZiggo, emphasizing customer journey optimization and digital sales. Roxana began their career in banking as the Internet Channel Development Manager at ING Romania and has held positions at CLIQ Digital and Groupe Renault. Roxana's educational background includes a Master's degree in Managerial Communication and Human Resources from SNSPA and a degree from the University of Bucharest.