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Elisa Pavan serves as the Social Media and Content Manager at ING Italia since December 2008, where responsibilities include defining and executing the bank's social media strategy, community management, and tracking results. Pavan also holds the position of Editor in Chief for VoceArancio, ING Italia's web magazine focusing on savings and life simplification. Prior roles at ING include Social Media Senior Specialist, Social Media Specialist, and PR & Communication Specialist, contributing to a comprehensive background in internal communication and media relations. Additionally, Pavan has worked as a freelance journalist for News 3.0 and Class Editori, covering various topics including media, technology, and lifestyle. Pavan's educational background includes a Master’s degree in Equal Opportunities and Gender Studies from Università degli Studi di Milano and a degree in Political Sciences, Sociology from the same institution.