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Patricia Daumarie serves as the Head of Marketing for Informatica in France since December 2015, where responsibility includes developing and executing marketing strategy, planning, and budgeting in alignment with the local go-to-market strategy. Patricia effectively manages a regional marketing team and collaborates with various stakeholders to drive pipeline creation through a mix of online and offline campaigns. Prior to this role, Patricia gained extensive experience at Concur, Real.not, and Euro RSCG 360, demonstrating expertise in marketing strategy development, brand awareness, and revenue-driven marketing. Patricia’s career began in sales at Capgemini and included a role as a marketing consultant in Buenos Aires, contributing significantly to diverse marketing projects and initiatives throughout the career. Educational background includes a Master's degree in Marketing and Finance from Audencia and a Master 2 in Applied Marketing from IAE Aix En Provence.