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Mehfooz Ali is an experienced digital marketing professional currently serving as a Digital Marketing Manager at Informa since November 2021, where responsibilities include media planning, client management, and optimizing digital marketing efforts for increased brand awareness. Previously held positions include Senior Paid Search Analyst at Assembly Global, where integrated performance marketing plans were developed and executed, and Biddable Business Executive at GroupM, focusing on performance analysis for a diverse account portfolio. Additional experience encompasses roles in SEM account management and search engine optimization across various companies. Mehfooz Ali holds an MBA in Marketing from Swami Vivekananda Subharti University, along with an Advance Diploma in Marketing and Sales and a Bachelor of Commerce.