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Chris Hogg is an experienced digital analytics professional with a strong background in technical implementation and data analysis. Currently serving as the Digital Analytics Implementation Tech Lead at Sky since December 2020 and as the Analytics Technical Lead at Informa since October 2016, Chris drives the adoption of web analytics within the digital team through workshops and presentations, preparing business cases for stakeholder support. Previous roles include End to End Implementation Manager at Santander UK Corporate & Commercial, Webtrends Implementation Consultant at Barclays Corporate Banking, and Senior Webtrends Analyst at Euromoney Plc, showcasing expertise in analytics tagging, data collection strategies, and digital marketing. Chris holds a BTEC in Computer Systems Networking and Telecommunications and an Award in Education and Training.