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Mishel Goldina is a Marketing Segmentation Analyst at Informa Tech since November 2021, with prior experience as a Marketing Associate at LifeWorking Coworking from January 2021 to November 2021. In this role, Mishel led the execution of comprehensive marketing strategies focused on both B2C and B2B campaigns, analyzing performance data to enhance customer engagement. Additionally, Mishel served as a Steering Committee Member at Fresh Start Business Incubator, where strategies for digital media and event production were developed to boost awareness and engagement. Previous experience also includes an internship at LaSalle Network, contributing to public relations efforts and securing speaking engagements for executives. Mishel holds a Bachelor of Arts in Business with a concentration in Marketing Analysis and a minor in Data Science from Lake Forest College.