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Joey Lai is a seasoned marketing professional with a strong background in managing digital marketing strategies, particularly in paid search and social media. Currently serving as the Marketing Manager for the Global Health Exhibition at Informa since August 2022, Joey is responsible for the development and execution of marketing campaigns for various brands across the UK, US, and EMEA, utilizing platforms such as Google Ads, Microsoft Ads, Facebook, and LinkedIn. Previous roles include Marketing and Operations Manager at L2 International, Marketing Executive at Far East Consortium UK, and Local Set Developer at L'Oréal. Joey holds a Bachelor of Business Administration in Marketing from City University of Hong Kong and has completed semester exchange programs in Business Administration and Management at SRH Hochschule Heidelberg and the University of Victoria.