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Gabe Potter is a Marketing Automation Specialist at Informa Tech since May 2023, previously serving as Head of Automations at Fitness Marketing Machine from September 2020 to May 2023. In this role, Gabe planned and tested complex marketing automation workflows across various platforms, managed multiple client accounts, developed a data solution for personal trainers, and led a team of automation experts. Gabe's earlier experience includes positions such as Community Group Leader and Media Coordinator at M28, Marketing Intern at Raw Fitness, Podcast Editor at Wolf and Iron, and Summer Camp Counselor at Cannon Memorial YMCA. Gabe holds a Bachelor of Science degree in Marketing Analytics & Intelligence from the University of North Carolina at Charlotte, earned in 2020.