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Shabnam Rawal began their work experience in 1996 with IBC Gulf Conferences as a Conference Director. Shabnam then joined IIR Middle East and held positions as a Conference Director from 1999 to 2005, and as Group Director from 2005 to 2009. Currently, they are the Managing Director - Conferences and Training at Informa Middle East, a position they have held since 2009.

Shabnam Rawal obtained a Bachelor of Business Administration degree in Business and Finance from York University's Faculty of Liberal Arts & Professional Studies, between the years 1990 and 1994.