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Beatriz Machiñena is a dedicated business development professional with extensive experience in digital transformation for small and medium enterprises. Currently serving as Business Developer Manager at Inforges since June 2023, Beatriz focuses on helping companies enhance their efficiency, profitability, and intelligence through digital solutions. Prior roles include Business Developer Executive and Senior Partner Manager at ekon from January 2020 to June 2023, and Gestor Comercial Zona Norte at Ibermática from October 2015 to January 2020, where the focus was on improving business processes in the mid-market sector. Beatriz's career also includes a significant tenure at CTI SOFT (Grupo SPYRO) from April 2005 to August 2015, overseeing sales and marketing teams and establishing new business units. Beatriz holds a degree from the University of Exeter.