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Aurélie (Lili) Sauthier is a seasoned marketing professional and co-founder of Maison Made in, specializing in influencer marketing for top brands like L'Oréal Group since 2011. Sauthier has extensive experience as a speaker on various marketing topics at events across Canada and Europe, and serves as a board member at Jourès, a concept store for parents and children. Sauthier is also a radio columnist for CBC/Radio-Canada, covering web marketing expertise, and a lecturer at HEC Montréal, teaching courses in Marketing 2.0 and Social Media Marketing. With a solid background in digital media planning and marketing strategy from previous roles at Dialekta and Adviso, Sauthier holds an MSc in Marketing and a BBA in Marketing from HEC Montréal.