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Luiza Baptista is a seasoned professional in digital strategy and editorial management, currently serving as Editora Executiva de Estratégia Digital at Infoglobo since December 2019. Luiza has expertise in shaping digital strategies for O Globo and Extra, focusing on audience engagement, retention, and subscription sales. Previous roles include Editora-chefe at Editora Globo for TechTudo, where Luiza managed editorial direction and product strategies, and Product Owner and various analyst positions at Globo.com, contributing significantly to technology content and audience performance. Luiza's academic background includes a specialization in Business Management from Fundação Dom Cabral, a Master's Degree in Communication and Culture from Universidade Federal do Rio de Janeiro, and a degree in Journalism from Universidade Federal Fluminense.