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Juan Esteban López Bedoya is an experienced marketing professional with a strong background in digital marketing, account management, and influencer partnerships. Currently serving as an Account Manager & Creative at INFLOW Network, Juan has successfully led influencer marketing operations for the Department of Economics and Tourism in Dubai, achieving over 2 million impressions during initial collaborations. Juan has also contributed as a Reporting Analyst for the AFC FIFA World Cup 2023, enhancing social media performance by 40%. Previous roles include Sr. Digital Marketing Specialist for FIFA World Cup 2022 operations in the MENA region and Marketing and Sales Specialist at Inovenso Inc., where Juan implemented effective digital content strategies and advertising campaigns. Juan holds a Master’s degree in Public Relations, Advertising, and Applied Communication from Universitat Oberta de Catalunya, and a degree in Communication and Media Studies from Corporación Colegiatura Colombiana.