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Lennart Roosendaal is a creative entrepreneur and founder with experience in developing immersive VR games and applications, particularly focusing on industrial training. He co-founded IC3D Media, a company that uses game technology and design principles to revolutionize learning and work environments. Lennart also has a background in marketing and branding research from his time at Greenhouse BBC and experience as a foreign affairs journalist at Univers Magazine. He holds a MSc in Entrepreneurship from Lund University and a BSc in Business Studies, Marketing from Tilburg University.