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Annika Lima is a skilled professional in retail sales and content creation. Currently employed as a Retail Salesworker and Content Creator at Inet AB since October 2021, Annika focuses on producing visual content for social media, particularly product reviews on YouTube, alongside shorter content for platforms such as Instagram, TikTok, and Facebook. Prior experience includes a role as a Sales Associate at LYKO from May 2021 to September 2021, where responsibilities encompassed customer service, inventory management, and visual merchandising. Annika holds a degree in Online Merchandising from Sälj & Marknadshögskolan and has pursued studies in Film and Cinema at the University of Gothenburg.