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Nicolaas Heemskerk has an extensive background in commercial and partnership management within the sports industry. Nicolaas graduated with Honours from an MBA program at Europe's top business school and has worked with prominent organizations such as INEOS Grenadiers Cycling Team, INEOS Britannia, and the Great Britain SailGP Team. Nicolaas has a history of generating significant sponsorship value, developing commercial strategies, managing partner relations, and overseeing external communications. With a solid educational background in history and business administration, Nicolaas brings a unique skill set to the field of sports management.