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Hugo Juarez Martinez is an experienced sales professional currently serving as Gerente Ventas Mexico at Industria La Popular, S.A. since October 2021. Previously, Hugo held various positions at Henkel from 2001 to 2021, ultimately becoming Country Manager GT & Int Key Account CeNam. Significant roles at Henkel included Head of National Accounts SSS, Head of Traditional Trade, Team Leader Walmart SSS, and Key Account Manager SSS. Earlier in Hugo's career, a role as Gerente Comercial at Intercarton was held from 1999 to 2001, and Hugo started in sales training management at Henkel from 2001 to 2006. Hugo holds a Diplomado in Dirección Estrategica de Ventas from Tecnológico de Monterrey and a degree in Contador Publico from Universidad Vasco de Quiroga, A.C.