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Fernando Reyes P has extensive experience in marketing and trade management, currently serving as Coordinador de Negociación de Materia Prima at Indurama since November 2018, and previously as an Analista de Trade Marketing. Prior to Indurama, Fernando held the position of Gerente de Marketing at Gerardo Ortiz e hijos, where responsibilities included customer acquisition strategies and campaign development. Fernando began a Master's in dirección de marketing y gestión comercial at EAE Business School in October 2017, expected to complete in June 2024. Additional experience includes roles in market research, administration, and public relation strategies across various companies, supplemented by a degree in Ingeniería en Marketing y Comunicación from Upac Panamericana, earned in 2013.