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Nikita Beldey is a Senior Business Development Specialist at inDrive since March 2023, previously serving as a Marketing Project Manager and Marketing Content Manager at Joom from April 2020 to July 2022. At Joom, Nikita successfully implemented various product management projects and led major promotional campaigns, significantly enhancing sales and customer engagement in Europe, Ukraine, and Turkey. Notable achievements include optimizing coupon strategies through A/B testing and spearheading initiatives that resulted in substantial year-over-year growth in gross merchandise value and orders. Earlier experience includes a role as a Business Analyst at Nestlé from May 2017 to February 2019. Nikita holds a Master’s degree in International Economics from the Moscow State Institute of International Relations and a Bachelor’s degree in International Economics from the Russian Foreign Trade Academy.