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Alicia Citra currently serves as the Senior Marketing and Business Development professional at the Indonesian Basketball League (IBL), focusing on researching and developing marketing opportunities. Previously, Alicia held the position of Sales Executive at Partipost, where responsibilities included identifying new business prospects and managing client relationships. Additionally, Alicia worked as an Assistant Creative Producer at Eventori, contributing to program concepts and managing production logistics. Earlier roles included Brand Manager and Account Executive at Taylor Fine Goods and Administrative Officer and Marketing Staff at PT. Matari Jelajah Indonesia - Grace Trans. Alicia began a career with an internship at Dexa Medica in the Overseas Business Unit. Alicia earned a Bachelor's degree in Communication from Universitas Terbuka between 2018 and 2022.