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Rico serves as the Chief Marketing Officer at Indobest Artha Kreasi since March 2014, focusing on enhancing user growth and Gross Merchandise Volume (GMV) for E-Commerce and Small and Medium Businesses (SMBs) through a comprehensive mobile top-up and bill payment service. Additionally, Rico co-founded Voucherku Official in January 2021, which specializes in digital voucher solutions for streamlined reward programs. As a co-founder of Digiflazz since January 2018, Rico has contributed to revolutionizing the top-up business model and establishing a digital product marketplace in Malaysia. Rico holds a Bachelor of Computer Information System with a focus on Information Systems from BINUS University, completed in 2014.