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Laura Baich is an experienced marketing professional currently serving as the Marketing Director at WTIU-TV (PBS) since July 2016, where responsibilities include managing communication strategies, developing creative marketing initiatives, and enhancing brand recognition. Baich has a strong background in freelance writing since 2001, contributing articles to various magazines and supporting nonprofit organizations with pro bono writing services. Prior roles include Electronic Marketing Manager and Direct Marketing Coordinator at Indiana University Press, where Baich planned and executed email campaigns and produced promotional materials. Previous experience also includes serving as Media Liaison at the Indiana University Jacobs School of Music, Copywriter at Author Solutions, and a Marketing Assistant/Proofreader at Indiana University Press. Baich holds a Bachelor of Arts in English from Indiana University Bloomington.