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Carla E. Machado is a seasoned marketing professional with extensive experience in digital marketing, project management, and communications. Currently serving as the Manager of Marketing Communications at Independence Pet Group since October 2018, Carla has previously held positions such as Digital Marketing Project Manager for CIBC Rewards at Bond Brand Loyalty and Owner/Digital Marketing Strategist at Mach Digital Marketing. With a career starting in promotional and experiential marketing, Carla shifted focus to digital marketing in 2011, showcasing expertise in SEO, SEM, social media, and user experience. Carla has managed high-profile projects for clients like Johnson & Johnson and Novartis, contributing significantly to business success through strategic campaign management and stakeholder collaboration. Carla holds a Professional Certificate in Digital Marketing Management from the University of Toronto and a Bachelor of Arts in Film, Cinema & Media Studies from York University.