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Alyssa Tombs is a Digital Media Specialist at Independence Pet Group, where responsibilities include overseeing a paid media strategy for multiple platforms with an annual budget of $8 million USD and optimizing campaigns for significant sales increases. Previous roles as a Social Media Specialist involved content calendar management and generating substantial engagement on TikTok. Alyssa's background includes positions at Choose2Matter, CommAgency, and Penn State Renaissance Faire, focusing on social media strategy and content creation across various clients and industries. Alyssa holds a Bachelor of Arts in Advertising from Penn State University.