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Darren Parsons is a seasoned professional in sports marketing and account management with extensive experience in driving ROI through data-driven digital solutions. Currently serving as a Senior Account & Insights Manager at InCrowd since June 2017, Darren has established strong relationships with high-profile clients including Ascot Racecourse and Premiership Rugby. Prior to this role, Darren held positions such as Marketing Account Manager at InCrowd, Digital Account Manager/Business Development at Digital Clarity, and Senior Account Manager at SMG Insight/YouGov, where tailored insights were delivered to maximize ROI for various brands. Earlier career highlights include working as an Account Manager and Sport Sponsorship Account Executive at Kantar Sport, where comprehensive analyses and expert advice were provided to over 250 sporting organizations. Darren holds a 2:1 BSc (Hons) in Sport and Exercise Sciences from the University of Birmingham.