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Prerika Arora is an experienced professional in marketing and CRM, currently serving as CRM Manager at IncNut Digital since February 2023. Prior to this role, Prerika held positions such as Assistant Marketing Manager - CRM at Bijak from April 2021 to February 2023 and Project Management Intern at Shopmatic in 2020, where market research efforts led to the launch of marketing resources for merchants. Earlier experience includes serving as Ad Operations Campaign Manager at MediaMint, successfully managing over 900 advertising campaigns and securing new accounts, and founding Pataka - The Store, which achieved significant market presence with a strong return on investment. Prerika holds a Master of Global Business in Marketing from SP Jain School of Global Management and a Bachelor of Technology in Electronics and Computer Engineering from J.B. Institute of Engineering and Technology.