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Hannah Potter is an experienced professional with a strong background in health-related research. Currently serving as the UK Head of Health and Director at Incite since July 2012, Hannah specializes in designing and delivering research projects tailored to specific business challenges in the pharmaceutical and OTC sectors, while also engaging in work across food and drink and luxury goods. Prior to this, Hannah held the position of Research Manager at Branding Science from January 2009 to June 2012, where project management and strategic insight for pharmaceutical clients were key responsibilities. Hannah holds an MA in Marketing from Durham University and a BA Hons in English and Related Literature from the University of York.