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Aya Stoyanova is a seasoned professional with extensive experience in research and consultancy, currently serving as a Senior Associate at Incite since April 2022. Previously, Aya held multiple positions at Simpson Carpenter Insights from July 2018 to April 2022, advancing from Junior Research Executive to Senior Research Executive in the Healthcare sector. Aya began a career in research and advocacy as a Student Ambassador for the Department of Social and Policy Sciences at the University of Bath from September 2015 to September 2018. Aya earned a Bachelor’s Degree in Sociology from the University of Bath, having studied there from 2014 to 2018, and attended Richmond upon Thames College from 2011 to 2014.