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John Nicholson, PhD, currently serves as Chief Technology Officer at in4mation insights, leading the development of Bayesio & Optimetry Marketing Mix Modeling (MMM) and Optimization (MMO) SaaS products on AWS using Python and React. Previously, John held roles as Chief Data Scientist and Director of Marketing Science, where skills in Bayesian modeling and marketing optimization were utilized. Prior experience includes being a Graduate Research Assistant at the University of Iowa, contributing to the Santos digital human simulation software, and a Research Intern at Dassault Systèmes, where research on optimization techniques was published at an international conference. John Nicholson earned a PhD in Computational & Mathematical Engineering and has degrees in Structures, Mechanics & Materials Engineering and Structural Engineering.