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Paul Hewett is an accomplished marketing professional currently serving as Chief Executive Officer at In Marketing We Trust since March 2016, where a focus on measurable results and data-driven digital marketing is emphasized. In addition to this role, Paul is a Data Council Member at IAB Australia, aiming to enhance industry understanding of data management in digital advertising. As the Founder and Director of two5one, Paul has also contributed to the Institute of Directors as a Policy Committee member and has held key leadership positions within the Direct Marketing Association UK, including Chair and Vice Chair of the West of England Region. Paul's previous experience includes managing director roles at Nuance & Fathom and research-focused positions at RMG. Educated in Product Design at Cardiff Metropolitan University, Paul is further specializing in Data Science at The Johns Hopkins University.